Future:Media:Change

The ubiquitous calls to help Haiti by texting “Haiti” to 90999 last month, and the $41 million raised by the effort, may have opened your organization’s eyes to the possibilities of mobile messaging, but what are reasonable expectations for more run-of-the-mill mobile campaigns? To answer this question, M+R and MobileActive.org have released 2010 Nonprofit Text Messaging Benchmarks. Here are the highlights of that report.

Kevin Thau and the Twitter mobile team have recently arranged free SMS tweets for Digicel Haiti customers. To activate the service, mobile phone users in Haiti can text follow @oxfam to 40404.

If you’ve ever wondered how your non profit can get involved in mobile fundraising, this guide will give you a step by step breakdown of all the areas to consider.

People have texted millions of dollars in donations to victims of the earthquake in Haiti. Is this the new model for philanthropy? Timothy Ogden, editor in chief of Philanthropy Action, explains the technology and the future of charity work in the information age.