Future:Media:Change

Josh Warner, founder of Feed Company, which promotes and distributes brand videos has selected the 10 best Viral Videos of 2009. None of the are videos produced by nonprofits. While this list is probably biased towards videos produced by agencies since that’s the business Josh Warner is in, there are still things to learn from the list.

Advocacy Online recently released their 2009 E-Campaigning Best Practices Guide for 2009. The report contains seven great case studies from nonprofits in the UK, Canada and the US. Each case study includes background information, key learnings, and benchmark numbers and outcomes. You should take a look at entire thing but here are a few quick hits if you don’t have time.

Are your organization’s e-mails as effective as they could be? Are they as effective as other organizations’? Measure your results against this handy metrics table based on results of the latest nonprofit benchmarks survey.

Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same if you want a positive, memorable result. Here’s how.

Former management consultant Emily Dubner created Baking for Good, an online bakery that sells cookies and brownies, donating 15% of the proceeds to a nonprofit of your *choice. Is this an innovative example of pubic-private partnerships or just a gimmick?

You have a great advocacy campaign, your supporters are activated, your web site looks great, and you get thousands of people to sign an online petition that emails elected officials. But nothing happens, why? A new tool called 2gov will hand deliver postcards with your email or even tweet to your local, state, or federal officials.

I’ve been looking for great uses of Google Wave for weeks now and I think I’ve finally hit the Jackpot. Idealist.org compiled a great list of cool uses of Wave in the nonprofit world.