Future:Media:Change

A few weeks ago, we told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

AmeriCares adds their voice to the long line of petitions calling on the mythical “International Community” to take action on…tsuanamis, drugs, health care? Their attempts to convince us that our “voices” will change the world leave me feeling disempowered and mostly, confused.

Beth Kanter has put together a list of 7 impressive presentations on social media that are up on Slide Share, check them out!

While there is no formula for making something ‘viral’ there are elements that we can examine that are common to most viral videos. Epolitics outlines some of the key characteristics in their Online Politics 101 guide.

With all of the free tools available to develop a social network, creating a community has never been easier. Engaging and keeping your community active however is a different story. Mashable posted 10 Rules for Community Engagement get you started.

2008 was a big year for online communities. Obama’s online team showed everyone that amazing things can happen when you provide your community with the right tools and motivation. Epolitcs.com has outlined some of the best practices in epolitics, many of which have a direct correlation to the work of nonprofits working in the online sector.

I stumbled across Nomadsland, a video sharing solution that lets users incorporate added functionality for their favorite video platform. The tool allows your nonprofit to add an extra iframe (see below) to your embedded videos that gives users more options of sharing the video to multiple sites, learning about your 0rganization or even donating.