Future:Media:Change

While many corporations are using the phrase ‘going green’ as a marketing tool, your non profit can actually help save the environment by changing simple aspects of your web site.

With all of the free tools available to develop a social network, creating a community has never been easier. Engaging and keeping your community active however is a different story. Mashable posted 10 Rules for Community Engagement get you started.

If MP3s are the bane of the music industry, could other three letter word be their savior? According to many experts, APIs could set the music industry free. If the music industry can be saved with open technology, can the non profit industry do the same?

With Google only a month old, already organizations are already finding unique ways of integrating the technology to fit their needs. Will Google Wave become the Segway of the internet or will it live on to become something totally new? Is your nonprofit on Wave? What are they doing? Let’s take a page from the private sector and figure out some cool ways of integrating Wave into our operations.

Twitter is aflutter with Twitter Lists. Are you getting confused by the noise and just want some cool lists to follow? Look to further than the Mashable Social Media list that will whet your list appetite.

Why Nonprofits Should Be on YouTube
If you’re Non Profit isn’t already on YouTube this presentation by Michael Hoffman with See3 Communication might change your mind. Michael lays out the YouTube landscape, shows you what advantages nonprofits can get with YouTube, and gives some sound advice on some best practices.

HOW TO: Measure Social Media ROI
Last month Mashable released a report claiming 84% of social media programs don’t measure return on investment (ROI). ROI can be tricky for nonprofits but taking the time before you launch your campaign to define your metrics of success can be a huge benefit for your organization. If you can prove your social media’s impact you can begin to argue for more resources and staff time being allocated towards it.

Mashable launches 3rd annual Open Web Awards with 50 categories including “Best Non-profit Use of Social Media.”