Future:Media:Change

Former management consultant Emily Dubner created Baking for Good, an online bakery that sells cookies and brownies, donating 15% of the proceeds to a nonprofit of your *choice. Is this an innovative example of pubic-private partnerships or just a gimmick?

Haagen-Dazs has come up with a new way of promoting research on the widespread loss of honey bees. For every tweet with the hashtag #helphoneybees Haagen-Dazs will donate $1 to US Davis for research into Colony Collapse Disorder.

Initiatives like this alone won’t make a movement but it is a unique idea on how to motivate people to make a tangible difference. The stunt is also an easy way to quantify how well the movement is doing.