Future:Media:Change

Nielsen and Facebook found friend endorsement of brands through the site’s “Become a Fan” functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

Are mobile phones the key to educating rural women? Do you want to read Twitter on a blog? Is Google invading your TV set? Can Twitter predict the future? Do you “Like” Coke on Facebook? Is Glenn Beck an asshole? These answers and more after the jump in the inaugural issue of FMC Wire

Bebo, we hardly knew ye. Well, I hardly did. Bebo had a strong UK and Aussie following at the time of its sale to AOL for $850 million, but AOL wanted to use the social network to crack the US market. They failed to do so even with their strong messaging client aim and AOL execs announced plans to seek a buyer or close the site by the end of May.

So when I posted about the great Have a Break video Greenpeace had produced on Wednesday I didn’t foresee how Nestlé would manage to fail on such an epic scale on their social media management.

While his Twitter Co-Founder Evan Williams and the rest of the South by Southwest Interactive crowds were bouncing between dueling Foursquare, Twitter, Mashable and Stumble Upon parties last night, Biz Stone was announcing his membership in the UN’s “Social Media Envoy” — through a tweet of course.

5 Billion pieces of content were shared on Facebook per week during February, according to data released by the company. This is up big from 2 billion per week only five months ago in September 2009. Sharing tool, AddtoAny reports twice as much content shared on Facebook than E-mail by their users.

No need for a TV to follow today’s marathon health care summit as video sites across the web featured Obama’s conversation with Republicans and Democrats. From the White House Live, to YouTube, to Ustream and LiveStream, each site offered their own tools for viewer participation.