Future:Media:Change

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People have texted millions of dollars in donations to victims of the earthquake in Haiti. Is this the new model for philanthropy? Timothy Ogden, editor in chief of Philanthropy Action, explains the technology and the future of charity work in the information age.

2009 showed the world the power of the online platform, not only as a mobilizing tool but also as a powerful way to raise donations. With online donations being steadily incorporated into the normative giving structure, what else can we ask our community to do? Is there something beyond money that will actually mobilize people?