Future:Media:Change

A glimpse back into the Madmen advertising era, when energy companies boasted about their ability to destroy the planet, rather than conserve it

Obama attending Copenhagen is a strong signal of his administration’s commitment to the issue. However, the floated 17% reduction below 2005 levels by 2020 is well under the 25%-40% reduction below 1990 levels the International Panel on Climate Change is recommending for developed countries and on the low end of proposed carbon emissions reduction goals from other countries (16%-23%). From one of the world’s top emitters, this is a soberly realistic goal rather than a hopeful or ambitious one.

Moms Against Climate Change, a Canadian based climate campaign action by Environmental Defence and Forestethics have not only made an inspiring video of kids, taking it to the man and demanding climate justice, they have unintentionally created a mini-masterclass in effective campaign communications.

Al Gore stopped by Saturday Night Live to unveil his new climate campaigning strategy: Go Crazy. The Vice President decided that if science doesn’t work than he may need to “out crazy the crazies.” He may be on the right track.

Will a hyper-real and gory video of Polar Bears raining from the sky, colliding with tall buildings and cars in a cityscape, with 9/11 overtones, catch your attention. Watch it and let us know?

The chief of an indigenous tribe in the Amazon rainforest,is using Google Earth to document and map illegal deforestation in real time, making it a lot harder for the government to ignore the growing problem.

I blogged about the special Sesame Street Google Doodles and Cookie Monster Google song last week. Well, someone at YouTube must love Sesame Street, because I just noticed Rocketboom’s Ella Morton on the YouTube homepage interviewing Cookie Monster. Ella was one of the online journalist/bloggers that joined us as part of the Climate Voice project in September. You can see her piece from Climate Week here.