10:10, the climate change campaign that asks people, businesses and governments to reduce their carbon emissions by 10% in 2010, does – via CGI and special effects.
10:10 have launched a new video via the Guardian newspaper, in the lead-up to their day of action on 10/10/10.
The video written by well-known and respected writer and film director Richard Curtis, is called No Pressure, and which the campaign explains “No Pressure” celebrates everybody who is actively tackling climate change… by blowing up those are aren’t.” And yes kids, office workers, football coaches and even actress Gillian Anderson get blown up on the video.
The original 10:10 video made private on their YouTube channel earlier today. This is a version that someone has re-posted.
Which ever side of the debate that you sit on, ( and for me, I firmly believe that Climate Change is happening, it is already impacting people and that we need to act with tough global measures to ensure our children and communities have a livable future) the idea of blowing people up because they don’t believe with you, is a risky and “out there” communication method increase support for your campaign.
And, if you are of a sensitive nature, you may not to watch. It is pretty gory.
The youtube comments are not positive at the moment, with climate sceptics pointing to the video saying we told you sow, those greenies are fascists and other climate change campaigners despairing the “own goal” they think this video has created.
What do you think?
Do you think 10:10 have pulled off an award winning, thought provoking video that will get more people joining their campaign? Or, do you think they went to far and will push people away from publicly supporting taking action on climate change.
A study from the Kaiser Family Foundation reveals that children and teens are spending a fairly dramatic amount of time using entertainment media per day. If your nonprofit millennial ready?
The report, which was released Wednesday, showed that 8- to 18-year-olds “devote an average of 7 hours and 38 minutes to using entertainment media across a typical day.” That adds up to more than 53 hours a week. And thanks to multitasking, they wind up packing in nearly 10 hours and 45 minutes of content during those seven and a half hours. -CNET
Let”s look at some of the key statistics that are important for us:
Putting this in perspective, if you have a growth strategy that is looking to cultivate the next generation of donors, it better have a new media strategy. I”ll write more about Generation Y and their impact on the NonProfit industry in a following post.payday loans in jennings lapayday loans danforth toronto
Today is Thanksgiving for those of us in the United States, but Nov. 24-26 is TweetsGiving everywhere. Tweetsgiving began last year by Epic Change, an organization that uses social media tools to amplify that stories of those in need. This year they aim to raise $100,000 in support of the same project run by “Mama Lucy,” which they raised 11k for last year. Proceeds will help build a classroom, library, dormitory/orphanage, and cafeteria.
In addition to online fundraising and promotion, the Tweetsgiving team has organized over 40 offline events.
TweetsGiving is completely organized, run and promoted by volunteers. This year, there will be 40 offline gratitude-themed events and house parties across the world, from Israel to Istanbul, Australia to Africa, and Frankfurt to Florida. In addition, sponsors such as 1-800-flowers.com, Convio, and Uno Chicago Grill are making cash donations. However, the core strategy is still to spread gratitude – and the fundraising message – virally, through social media sites. TweetsGiving will encourage all of its participants to share what they are grateful for through whatever their favorite social networks are – including Twitter, Facebook, Flickr, YouTube, and blogs. Last year, TweetsGiving became the number one trending topic on Twitter worldwide during the event. The recommended hashtag for TweetsGiving is #TweetsGiving.
Linking of online and offline has become a key element of social media awareness and fund raising projects. It is not about creating an online phenomenon, but using online tools to enhance offline results. Twestival is another great example of using Twitter in support of offline action.
Has it been a year already? That’s right, today is World Toilet Day. Those who know me can attest that I’m a little, ummm…squeamish on the issue, but World Toilet Day is all about bursting through the porcelain wall of silence (yes, I cringe writing this). While the glamor diseases like H1N1 get all the headlines, Diarrheal diseases kill five times as many children in the developing world as HIV/AIDS — killing 5,000 children each day. Many of them could be spared if proper sanitation was readily available, but 2.5 billion people live without it according to Unicef stats.
This is a smart video with good supporting resources and a clear target. However, what I really like about this is that the video is a year old. Our “always on” culture of immediate information puts a high premium on timing and “freshness.” Often nonprofits keep older products locked away deep in their archives and feel a need to constantly create new products, especially for annual events.
The Enough Project has a new report out that breaks down the 6 steps that lead conflict minerals from eastern Congo to our electronic devices like cell phones, laptops, mp3 players, and video game consoles. The “3Ts” tin, tantalum, and tungsten are the primary illicit exports along with gold that militias use to fund their ongoing war. These groups raise an estimated 144m USD/yearly through these exports. Groups like Enough are pushing governments to put safeguards in place that ensure mineral profits are not funding conflict — similar to the Kimberly Process for the diamond trade. You can read all 6 steps in the report, but the final step is where the minerals find their way to our products, like the one I’m using to type this blog post.
“I hear these minerals are used in mobile phones, but I don’t know how. Why don’t the big companies make sure they are not buying from the FDLR? They have that power and money, surely.” –Robert, youth civil society activist, Bukavu
Finally, the refiners sell Congo’s minerals onto the electronics companies. The electronics industry is the single largest consumer of the minerals from eastern Congo. The now-processed metals usually go through a few sub-stages here—first to circuit board and computer chip manufacturers, then to cell phone and other electronics manufacturers, and finally to the mainstream electronics companies such as Intel, Apple, Nokia, Hewlett Packard, Nintendo, etc. These companies then make the products that we all know and buy—cell phones, portable music players, video games, and laptop computers. Because companies do not currently have a system to trace, audit, and certify where their materials come from, all cell phones and laptops may contain conflict minerals from Congo.
The electronics industry is not the only one that uses the 3Ts and gold, but it is the largest. Other industries with a significant stake include tin can manufacturers, industrial tool and light bulb companies for tungsten, and aerospace and defense contractors, as well as the banking and jewelry industries in the case of gold.
The conflict in Congo has cost over 5 million lives and led to horrendous sexual violence against women and children. Many children are forced into serving in the militias, as porters or prostitutes as this report from Al Jazeera English explains.
Government and UN efforts to push out the rebel groups has only intensified the conflict. The military solution only makes life in DRC more deadly, which is why political changes like those supported by Enough are vital. So, use your phone and laptop for good. Here’s what you can do:
Your cell phone doesn’t have to fuel the deadliest war in the world. Use it to change the equation for Congo. It’s your call to make.
- Call, email, or meet with your Senators and urge them to both cosponsor and help strengthen the Congo Conflict Minerals Act of 2009 (S.891). Talking points can be found at www.raisehopeforcongo.org or you can dial the U.S. Capitol switchboard at (202) 224-3121.
- Help us increase demand for conflict-free electronics. Visit www.raisehopeforcongo.org to email the biggest buyers of Congo’s conflict minerals—major electronics companies—and let them know that you want to buy conflict-free products. The message is clear: “If you take conflict out of your cell phone, I will buy it.”
- Stay in touch! Text the word “Congo” to 228488 (spells ACTIV8) to get updates and actions from RAISE Hope for Congo.
You probably noticed a pair of long bird legs if you used Google today. They belong to Big Bird. The special “Google Doodle“celebrates 40 years of the Children’s Television Workshop providing early education through Sesame Street. Google will offer new doodles for the next few days according to the Google blog. The official 40th Anniversary date is Nov. 10th.
Though I’ve been part of several efforts to have a nonprofit organization or campaign featured on Google, these almost always prove unsuccesful (though there is a always a brief period where everyone is convinced, “We’ll get the homepage of Google!”). Though Google has offered ribbons for World Aids Day on Dec. 1st and for cancer awareness, I’m hard-pressed to think of a single nonprofit organization — as Children’s Television Workshop is — to have their own doodle. A few searches (yes, on Google) offered no evidence otherwise. Thus, it seems the Workshop, via Sesame Streeet, is the first nonprofit to have their very own doodle.
Sesame Street is an “A” for “Awesome,” choice for this honor. They are truly global. The Next Web points out that several doodles have been created for different countries where a localized version of Sesame Street has an impact. Sorry, UK; you get Wallace and Gromit’s 20th birthday instead.
Beyond simply going local, I found the team at Sesame Street determined to have a bold impact when I worked briefly with them during my days at the UN. Watch The World According to Sesame Street to learn more about the shows important work across the globe. One of their noblest risks was creating Kami, an HIV-positive muppet on the South African version of the show.
The programme, aimed at very young children, wants to show that those living with HIV are no different to others and should be treated as such.
Let’s hope Google opens up to more doodles supporting worthy causes and organizations. However, the kids are not waiting. You can see some great (many cause-related) doodles created by schoolchildren. This one is from a 6 year old in Brooklyn who says:
My doodles is about ending breast cancer. I wish for the world to be healthy and free of breast cancer. My grandma survived breast cancer and I wish that all girls around the world can end breast cancer forever by raising money and living healthy to make it go away.
Happy Birthday, Big Bird and the gang. Bert and Ernie, ignore those Maine voters. You can come out now.