Future:Media:Change

The ubiquitous calls to help Haiti by texting “Haiti” to 90999 last month, and the $41 million raised by the effort, may have opened your organization’s eyes to the possibilities of mobile messaging, but what are reasonable expectations for more run-of-the-mill mobile campaigns? To answer this question, M+R and MobileActive.org have released 2010 Nonprofit Text Messaging Benchmarks. Here are the highlights of that report.

A few weeks ago, we told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.

Today is the one year anniversary of the Presidential Election. Obama’s, Organizing for America is marking the day with reunion parties across the country and asking supporters to phone bank for health care reform. MoveOn is looking to the future and asking their members to pledge donations to oust Democrats (or Joe Liebermans) who block a vote on the health care legislation.