Future:Media:Change

Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same if you want a positive, memorable result. Here’s how.

Kiva is the darling of nonprofits like the Daily Show is to fake news shows. But is the praise worthy?

Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit and advocacy organizations in the practice of branding.

Last week, I blogged about the hilarious reaction of children to Palin’s book, Going Rogue, at a New York City bookstore. The team at New Left Media take us for a look at the real Palin supporters lining up to meet her in Ohio. It seems that the children John Oliver interviewed know just as much about Palin’s policies as her die hard supporters. It is stunning to witness how little they know about the policies of the women they desperately want to be president.

When a top down, unified and celebrity-driven brand failed to realign the public’s view of government’s role, FDR’s New Deal administrators dropped the failing mark and embraced a new propaganda structure. This media strategy allowed a thousand flowers to bloom and embraced then unknown artists like Woody Guthrie and Dorothea Lange. FDR’s prescient PR style had much in common with some of the best campaigns of the New Media Age.