Future:Media:Change

The ubiquitous calls to help Haiti by texting “Haiti” to 90999 last month, and the $41 million raised by the effort, may have opened your organization’s eyes to the possibilities of mobile messaging, but what are reasonable expectations for more run-of-the-mill mobile campaigns? To answer this question, M+R and MobileActive.org have released 2010 Nonprofit Text Messaging Benchmarks. Here are the highlights of that report.

There are a lot of free iPhone apps that make it easy and (because they’re apps) fun to make more eco-friendly choices — and even some that help you take action to save this planet. So, if you liked last week’s post about Apps for Democracy, get ready for a treat.

Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.

Advocacy Online recently released their 2009 E-Campaigning Best Practices Guide for 2009. The report contains seven great case studies from nonprofits in the UK, Canada and the US. Each case study includes background information, key learnings, and benchmark numbers and outcomes. You should take a look at entire thing but here are a few quick hits if you don’t have time.

You have a great advocacy campaign, your supporters are activated, your web site looks great, and you get thousands of people to sign an online petition that emails elected officials. But nothing happens, why? A new tool called 2gov will hand deliver postcards with your email or even tweet to your local, state, or federal officials.

Nominate your favourite progressive campaign for the Future:Media:Change Digital Campaign of the Month Award.