Future:Media:Change

Is a hot topic for many digitally minded folk when they get together over networking drinks and one that won’t be answered in a single blog post from me.
It seems that no matter how big or small an organisation is, successfully integrating a social media strategy throughout a entire organisation, is a difficult and frustrating task for digital teams, who battle old-school “silo” thinking from senior managers when they are trying to get new projects off the ground.
UK social media consultant, Steve Bridger, (@stevebridger) has put some thinking into the …

Since the days of Edward Bernays, marketing has attempted to convince consumers of their hidden desire to buy products. Have fifty years of manipulation run their course? Many leading members of the cause marketing industry feel that consumers are beginning to demand corporations not only provide quality products but also become responsible members of the community. Can your nonprofit afford to not become part of a cause marketing campaign? I spoke with three leading practitioners of cause marketing to find out.

The Haiti crisis brought to light the powerful fundraising possibilities that texting can offer to causes. But while the Red Cross did a fantastic job fundraising, not every non-profit will experience such phenomenal success.

People have texted millions of dollars in donations to victims of the earthquake in Haiti. Is this the new model for philanthropy? Timothy Ogden, editor in chief of Philanthropy Action, explains the technology and the future of charity work in the information age.

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company.

Pope Benedict XVI has a message for priests of the Catholic Church: they must proclaim the gospel by not only having a website, but by blogging and utilizing new web communication tools.

Haiti is no longer on my Google News page, which is a good indicator that the mainstream media is moving on to focus on other stories. What can we learn from the Haiti disaster?