Future:Media:Change

Should your non-profit be on Linked-in, Flickr, and Facebook at the same time? With so many social networks it’s often difficult to determine which combination makes sense for your organization. In cases like these, a little cheating is completely fine. This Social Media Cheat Sheet goes over the pros and cons of using some of the major social networks.

Smashing Magazine is one of my favorite blogs for design news and opinions. It’s where you go if you are a font geek or want to see what’s happening in the online design world. They recently posted a really cool article reviewing some non-profit web sites from a design and usability point of view. Even a few sites like the Red Nose Day Campaign or the WWF, which have some of the best designs around got taken to task for a few design errors.

5 Billion pieces of content were shared on Facebook per week during February, according to data released by the company. This is up big from 2 billion per week only five months ago in September 2009. Sharing tool, AddtoAny reports twice as much content shared on Facebook than E-mail by their users.

The Pew Research Center have released the fourth version of their ” The Future of the Internet” series, which is pulled together from surveys and questions to leading digital thinkers and figures around the world.

Is a hot topic for many digitally minded folk when they get together over networking drinks and one that won’t be answered in a single blog post from me.
It seems that no matter how big or small an organisation is, successfully integrating a social media strategy throughout a entire organisation, is a difficult and frustrating task for digital teams, who battle old-school “silo” thinking from senior managers when they are trying to get new projects off the ground.
UK social media consultant, Steve Bridger, (@stevebridger) has put some thinking into the …

Since the days of Edward Bernays, marketing has attempted to convince consumers of their hidden desire to buy products. Have fifty years of manipulation run their course? Many leading members of the cause marketing industry feel that consumers are beginning to demand corporations not only provide quality products but also become responsible members of the community. Can your nonprofit afford to not become part of a cause marketing campaign? I spoke with three leading practitioners of cause marketing to find out.

The Haiti crisis brought to light the powerful fundraising possibilities that texting can offer to causes. But while the Red Cross did a fantastic job fundraising, not every non-profit will experience such phenomenal success.