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It's a better life without Oxfam


In last night”s D&AD Awards for design and advertising professionals and students Oxfam sponsored the student category. The winning film – “Help us End Oxfam” – was produced by students from the Miami Ad School in Madrid who also went on to col

l

ect the jury “Students of the Year” award. Watch it here:

WATCH: It”s a Better Life Without Oxfam – Student Awards winner

In their statement the judges said the following about the winner:

“Their entry was selected by the jury for being a powerful piece of
communication that challenges the viewer to consider a world where Oxfam doesn”t need to exist…”

Rumor has it their tutor tried to tone down the provocation, but the students stuck to their guns! I think they were right.

So the only question now is, will Oxfam take the challenge and launch a campaign based on imagining it will no longer exist? What do you think? Is this the right direction for an agency like Oxfam?

Full disclosure: I am one of those “Oxfam workers” the film refers to, and you can follow me on twitter @VinothorsenRich Text AreaToolbarBold (Ctrl / Alt Shift B)Italic (Ctrl / Alt Shift I)Strikethrough (Alt Shift D)Unordered list (Alt Shift U)Ordered list (Alt Shift O)Blockquote (Alt Shift Q)Align Left (Alt Shift L)Align Center (Alt Shift C)Align Right (Alt Shift R)Insert/edit link (Alt Shift A)Unlink (Alt Shift S)Insert More Tag (Alt Shift T)Proofread WritingToggle fullscreen mode (Alt Shift G)Show/Hide Kitchen Sink (Alt Shift Z)Add Author Avatars Shortcodes
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In last night”s D&AD Awards for design and advertising professionals and students Oxfam sponsored the student category. The winning film – “Help us End Oxfam” – was produced by students from the Miami Ad School in no prescription viagra Madrid who also went on to collect the jury “Students of the Year” award. Watch it here:
WATCH: It”s a Better Life Without Oxfam – Student Awards winner
In their statement the judges said the following about the winner:
“Their entry was selected by the jury for being a powerful piece of
communication that challenges the viewer to consider a world where Oxfam doesn”t need to exist…”
Rumor has it their tutor tried to tone down the provocation, but the students stuck to their guns! I think they were right.
So the only question now is, will Oxfam take the challenge and launch a campaign based on imagining it will no longer exist? What do you think? Is this the right direction for an agency like Oxfam?
Full disclosure: I am one of those “Oxfam workers” the film refers to, and you can follow me on twitter @Vinothorsen
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MoveOn admits they hacked Fox News


About 300.000 of you have seen the video of the news reader on the Fox News building in New York being hacked with messages not exactly of the type Fox usually fills the airways with. It”s shot in a shaky hand held spontaneous kind of way.

The maker of the video seems as shocked as the viewer about what they are watching. Watch it yourself:

<iframe src=”http://www.youtube.com/embed/brlo4qqkDZ8″ frameborder=”0″ width=”450″ height=”286″></iframe>

<hr />

It turns out – this was a pretty clever pre-campaign launch stunt by the campaign group MoveOn which on June 23rd, alongside former White House adviser Van Jones and The Roots, are launching what organizers are calling “Rebuild the Dream,” an effort to move the political conversation away from austerity and towards job creation. For more on the story of the hoax and the up-coming campaign check out <a generic viagra price href=”http://www.huffingtonpost.com/2011/06/08/moveon-fox-news-the-roots_n_873054.html” target=”_blank”>Sam Stein”s blog in the Huffington Post.</a>

Clever use of online media – let”s hope they have some more tricks up their sleeves as the campaign get”s rolling properly. Something to look out for.












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‘Waiting for Superman’ offers lessons for campaigners


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superman-300×233.jpg” alt=”Image from film Waiting for Superman” width=”237″ height=”185″ />I just watched Waiting For Superman (which for some weird reason is not an Oscar Nominee) and was inspired! Truly one of the best ‘advocay docs’ I’ve seen in a very long time. This is a film everyone interested in campaign communications should watch. Yet, it leaves me wanting… Here are some thoughts:

1. Clear articulation of a problem: Schools are failing. Kids lose out. The solution will not come from lottery or superman.

2. Clear articulation of solutions: Stop waiting for superman. Great people make great schools. Examples of success is showcased in parallell with exposing the systemic problems blocking reform.

3. Powerful storytelling: It’s a beautiful mix of an emotional, factual and personal journey which allows you to meet the people affected by the problem, the villains upholding the problem and the inspiring individuals working for change. And you end up wanting to join the changemakers!

4. Same old actions: Now, with regards to actions they have all the standard ones (text this number, write to your elected official, like it on facebook etc), nothing particulary new or groundbreaking. I’ve tweeted about it but I feel I could do more – I want to volunteer in a school or something… and I think this is our collective challenge. Even when we’re as successful as Waiting For Superman in telling the story, exposing injustice and inspiring action – we’re not particularly good at providing inspiring actions.

This is a problem that gets even harder if the topic we’re campaigning on is global: If your target is ‘world leaders’ rather than ‘local elected official’, or your aim is ending world hunger vs improving your kids’ school…How do we effectively make the actions we ask people to take more proportionate to the problems we present? What is the equivalent of ‘volunteering at your local school’ if the problem is global? Should our guiding light be to follow local media and give every global problem a local answer..? Is it so the only audience that matters is the one that feels the problem as their local problem…? online pharmacy no prescription

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VIDEO: Julian Assange compares his resume with Mark Zuckerberg


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Julian Assange canadian pharmacy cialis interrupts Mark Zuckerberg”s thank buy cialis online uk you speech to explain why he should be Time”s Person of the Year for 2010.

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WATCH: Skateistan: Youth surviving on skateboards in Kabul


As 29 international and Afghan aid agencies report that

in a decade for ordinary Afghans, Skateistan provides a unique view of what it is actually like to survive in Afghanistan.

In the shade of news media’s focus on the fighting, IEDs and corruption, Afghanistan’s youth are trying to go about living their lives. There is no shortage of youth in Afghanistan, 60% of the population are under 16. But there is a real shortage of opportunities for them to express themselves, play, learn and have fun.

Enter Skateistan.

Founded by an Auzzie veteran skateboarder named Oliver Percovich, with a vision to engage Afghan youth through skateboarding and education. Enough said, just watch this awesome video:

SKATEISTAN: TO LIVE AND SKATE KABUL from Diesel New Voices on Vimeo.

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Skateistan wants to end its dependence on foreign aid and is now launching a branded product line of  skateware and buying cialis equipment in 70 countries. “The business model is ultra flexible”, says Percovich to FastCompany.com, meaning 100% of their earnings are going straight back to providing new opportunities for the youth of Kabul.

[Read the full article on Skateistan at Fast Company:



Sneak Peak of the UN Digital Media Lounge Schedule


With just one week to go until the UN Week Digital Media Lounge (September 21st – 24th), we’re proud to offer you  a sneak peak at what will

be happening when people get together at the 92Y (that”s 92nd street and Lexington Avenue in NYC). The organisers have pulled together a phenomenal agenda that includes informal conversations, expert briefings, opportunities for full-access Q&A, and real talk with musicians, celebrities, and people from the ground around the world to inspire and challenge you and your communities.

Some highlights from the program include:

Check out the full draft program on the link below.

UN Week Digital Media Lounge Schedule

And finally, if you haven”t registered yet for will be a truly unique blogging experience, get on it now!

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