Future:Media:Change

As two of the Future Media Change team sit on couches at the UN Climate Change Conference in Copenhagen, the decision for the Future Media Change Campaign of Month Award, seems to be an obvious choice.

Jason, drum-roll please.

After impressing us with their spunky attitude and get up and go, Canada’s Moms Against Climate Change is the first winner of our Campaign of the Month Award. Congratulations.

Why did we like you so much, a few reasons;

• A edgy campaigns video that got people talking, and enabled a conversation to a wider audience in a country that is not warm to the issue.
• A great engagement of their warm audience and understanding of what activity/action they would like to do.
• Great integration of Facebook, twitter and website
• Targeting of demographic that politicians want to listen to

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If you haven’t heard about the campaign, take a look at their site. If you don’t agree with us, or think there is a better campaign out there, nominate your choice in our Campaign of the Year Awards.