Future:Media:Change

While there is no formula for making something ‘viral’ there are elements that we can examine that are common to most viral videos.  Epolitics outlines some of the key characteristics in their Online Politics 101 guide.You should read the entire guide but here is a quick rundown:

• Be relevant to your audience

• If at all possible, be funny!

• Try to tie your piece to something topical

• Offer an immediate payoff

• Offer an immediate way for your audience to act, and use it to capture names and emails

• Make your content easy to forward

• Promote it ruthlessly

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