Comments on: This man wants to schedule your pap smear http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/ blogging the intersection of media, technology and the global good Fri, 02 Jul 2010 18:03:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Silicone wristband http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-160 Silicone wristband Fri, 18 Dec 2009 06:28:52 +0000 http://futuremediachange.com/?p=953#comment-160 whoa, a pap smear, i know its just for girls right?<br>wew i hate it. whoa, a pap smear, i know its just for girls right?
wew i hate it.

]]> By: When Santa Gives You a Pap Smear http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-131 When Santa Gives You a Pap Smear Tue, 08 Dec 2009 09:01:00 +0000 http://futuremediachange.com/?p=953#comment-131 [...] pervy Grinch behind this PSA, Matthew Margo, explains how he came up with the campaign while eavesdropping on a pair of female diners at an Italian [...] [...] pervy Grinch behind this PSA, Matthew Margo, explains how he came up with the campaign while eavesdropping on a pair of female diners at an Italian [...]

]]> By: uberVU - social comments http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-130 uberVU - social comments Mon, 07 Dec 2009 20:31:29 +0000 http://futuremediachange.com/?p=953#comment-130 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by jasonwhat: Women: This man wants to schedule your pap smear for Christmas or Hanukka. http://bit.ly/8lCgk4 #cbs... Social comments and analytics for this post…

This post was mentioned on Twitter by jasonwhat: Women: This man wants to schedule your pap smear for Christmas or Hanukka. http://bit.ly/8lCgk4 #cbs…

]]> By: jasonwhat http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-129 jasonwhat Mon, 07 Dec 2009 19:25:46 +0000 http://futuremediachange.com/?p=953#comment-129 Yes, clearly the execution wasn't on a whim, but what is unique is how he had the thought of a scheduling pap smears campaign, and then found the partners. In a way, he had the idea based on overhearing a conversation, and he went out to find a matching cause and partners. Usually (not always), it is the other way around. Yes, clearly the execution wasn't on a whim, but what is unique is how he had the thought of a scheduling pap smears campaign, and then found the partners. In a way, he had the idea based on overhearing a conversation, and he went out to find a matching cause and partners. Usually (not always), it is the other way around.

]]> By: MissMissy http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-128 MissMissy Mon, 07 Dec 2009 19:21:14 +0000 http://futuremediachange.com/?p=953#comment-128 Ugh what a depressing Christmas gift! No, that would not make me happy! I don't mind you scheduling me one, because yes they are good and necessary, but not at Christmas. I'd walk out of the clinic going, "Thanks. Worst. Gift. Ever." And then I'd start making a wish list for next year's gifts so it would never happen again. Ugh what a depressing Christmas gift! No, that would not make me happy! I don't mind you scheduling me one, because yes they are good and necessary, but not at Christmas. I'd walk out of the clinic going, “Thanks. Worst. Gift. Ever.” And then I'd start making a wish list for next year's gifts so it would never happen again.

]]> By: harriet65 http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-113 harriet65 Fri, 04 Dec 2009 02:50:10 +0000 http://futuremediachange.com/?p=953#comment-113 The idea is clever and the campaign funny and serious. It seems from the website that there was buy in by CBS and Massachusetts General Hospital. That sounds like a high level partnership to me and it looks like a lot of work went into the execution. The idea is clever and the campaign funny and serious. It seems from the website that there was buy in by CBS and Massachusetts General Hospital. That sounds like a high level partnership to me and it looks like a lot of work went into the execution.

]]> By: jasonwhat http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-112 jasonwhat Thu, 03 Dec 2009 20:36:26 +0000 http://futuremediachange.com/?p=953#comment-112 The idea is clever, but the whole "shmear" no, "smear" treatment is weird to me.<br><br>I do appreciate the backstory though. I always imagine these campaigns as massive high-level partnerships and pushes with nonprofits and the networks. In reality, he heard a dinner conversation and had a whacky idea. The idea is clever, but the whole “shmear” no, “smear” treatment is weird to me.

I do appreciate the backstory though. I always imagine these campaigns as massive high-level partnerships and pushes with nonprofits and the networks. In reality, he heard a dinner conversation and had a whacky idea.

]]> By: Julie C. Roth http://futuremediachange.com/2009/12/this-man-wants-to-schedule-your-pap-smear/comment-page-1/#comment-111 Julie C. Roth Thu, 03 Dec 2009 20:22:30 +0000 http://futuremediachange.com/?p=953#comment-111 The subject is ... funny and serious and I-don't-want-to-think-about-it all at the same time. Which I guess is the point. I wonder if the squeamishness factor helps or hinders the campaign. I mean, it could very well make it viral, but will it result in more pap smears? The subject is … funny and serious and I-don't-want-to-think-about-it all at the same time. Which I guess is the point. I wonder if the squeamishness factor helps or hinders the campaign. I mean, it could very well make it viral, but will it result in more pap smears?

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