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Subway Ads: 2020 Obama says, ‘I’m sorry’ in climate change ad

4 December 2009 View Comments

This ad greets delegates arriving at the Copenhagen Airport

Ads from Greenpeace and the TckTckTck coalition blanket Copenhagen International Airport featuring world leaders apologizing for their failure to act on climate change. The ads show aged leaders in 2020 with the text, “I’m sorry. We could’ve stopped catostrophic climate change…We didn’t.”

Darren sez, “Greenpeace is running a clever ad campaign in the Copenhagen airport in preparation for the Copenhagen climate negotiations that start on Dec. 7. They’re a series of ads featuring Photoshopped images of sad-looking world leaders, apologizing for not addressing climate change when they had the chance. Canada’s Prime Minister looks like the saddest hockey coach in the land.”

Greenpeace: i leader invecchiati e il clima (Thanks, Darren!)
(via boingboing)

The innovative ads are part of a tricky balancing act facing Greenpeace and other NGOs who have doubts that the Copenhagen Climate Conference will successfully produce a, “Fair, ambitious and binding deal.” The organizations must keep up the pressure while balancing the reality of the situation. Greenpeace’s head of media, Ben Stewart explains:

It is very unlikely, come 19 December when leaders go out on the steps with their deal, that they will say “we have failed – sorry, humanity”. Almost whatever happens, they are going to come out and say they have a deal. There is a very good chance it will be greenwash and extremely heavy on spin. The job of Greenpeace will be explaining to the public why this is not a good deal.
(via PR Week)

I head to Copenhagen today. I’ll keep my eyes out, the ads from Oceana and whatever else media madness pops up.

Gordon Brown, UK

Luiz Inacio Lula da Silva, Brazil

Stephen Harper, Canada

View all the Photos from Greenpeace.

The_Custodian

While im not a fan of greenpeace in any way (Actually I really really hate the organissation) those ads are a good message. I myself am a sceptic and honestly dont see how the individual poerson can do much other than complain. The problem is the system itself, goverments who are heavily influenced by the true polluters (oil companies, shipping lines ect.). While the individual can take action to decrease their personal eco footprint this is only a drop in the water compared to the output from planes and ships.

That video you just posted there is a nice one. And i can see the message but sadly like any other public initiatives it wont do anything and even if it did it wont affect government policy.
amilh

gskuc, if you feel strongly that the climate change debate is redundant you should watch this video with an open mind.
http://www.youtube.com/watch?v=AE6Kdo1AQmY&feat...

It's from a high school teacher that puts forth a very logical debate about the ramifications of what will happen if climate change is real, or if it's false. After you see this video please come back and comment, would love to hear your responce.
gskuc

Hey, bring some balance to the debate. How about aging the pictures of the research trickery scientists and having captions that read, "I'm sorry. Our phony catastrophizing led to policies that killed jobs and poor people, and didn't stop the sun's effects on climate."