Future:Media:Change

Carol Phillips posted a great blog article on some of the lessons she has learned from social media in 2009.  Below is a collection of her key bullet points but read the entire article.

1. Social Media is ‘narrowcasting’, not broadcasting.

2. Social Media is about talking to people who think like you do, not winning hearts and minds

3. Social Media can insulate you from different points of view.

4. Effective use of Social Media requires enthusiasm and diligence.

5. In Social Media, it’s best to think of yourself as the target audience.

6. It’s easy to confuse Social Media with real life.

7. Social Media is about people, not brands.

7. Social Media is fun.

full article.

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