Future:Media:Change

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Metrics for Online Advocacy and Fundraising E-mails

9 December 2009 View Comments

Are your organization’s e-mails as effective as they could be? Are they as effective as other organizations’? Measure your results against this handy metrics table based on results of the latest nonprofit benchmarks survey by M+R Strategic Services and NTEN.

M+R: Nonprofit Benchmarks for Online Advocacy and Fundraising E-mails

Nonprofit Benchmarks for Online Advocacy and Fundraising E-mails. (Advocacy numbers in blue; Fundraising numbers in brown.)

Can’t read this table? Want more details? The complete 2009 benchmarks study analyzes “online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations.” It is available for free download here.