Future:Media:Change

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This chart isn’t an Apple’s stock price jump after a Steve Job’s announcement, it’s Twitter traffic for ‘Copenhagen‘ after news broke Wednesday that Obama would be heading to Denmark. This is by far the largest portion of traffic the term has seen in the past 180 days. Same goes for ‘climate‘, ‘warming‘, and ‘COP15‘.

These charts make two obvious points. One, with ‘climate’ and ‘Copenhagen’ at just .26% and .22% of total tweets, there is relatively little noise in the Twitterverse on the subject of climate change. Two, when Obama acts, people listen, watch, and talk. Even though some international disappointment has been expressed over Obama attending the United Nations Framework Convention on Climate Change (COP15) for only one day, that one day will bring the gathering much needed attention in America. (Remember, the United States is not focused on COP15 as it’s currently embroiled in a significant debate over a domestic issue, health care, with little political capital available for international — even existential — issues.)

Tomorrow, Google will release search traffic data for 11/25. We’ll see if Obama affected the rest of the web in the same way…