Future:Media:Change

YouTube – Tcktcktck Campaign Director Ben Margolis talks about the action that has just happened.

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There is nothing groundbreaking about this video, but it highlights a “Best Practice,” that many organizations often overlook — explaining your work. This practice actually touches on two of the points in my post, 6 New Media Lessons from FDR and the New Deal. Ben describes the state of play of the climate negotiations and describes what action campaigners took and why it matters. Good work.

There is also good synergy here. The blogger creating these posts is Juliana Russar who is the “Tracker” from Brazil working with Oxfam’s Adopt a Negotiator project, which has enabled bloggers and policy experts to attend climate meetings and track progress. Avaaz, Greenpeace and the Tck Tck Tck campaign are running the action, and Oxfam is supplying the bloggers to cover it.

Juliana grabs one participant from Togo to describe the event and explain that governments are only leaving two options for Copenhagen: no deal, or a bad deal. The audio isn’t great on the flipcam, especially with a bunch of alarm clocks in the background, but you get the idea.

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Finally, read this post by Kevin Grandia that puts the whole action in context.