Future:Media:Change

Last month, Jason and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data. None of them provided all the answers we were looking for, but several do provide useful information on your Twitter account’s reach and effectiveness.

Twitter Influence

Twitalyzer
Evaluates a Twitterer’s activities and reports its “relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success.” It’s available as a Firefox extension and syncs with Google Analytics.

Twitter Grader
Generates a free report on your “number of followers, power of those followers and the level to which you are engaging the community.”

twInfluence
“twInfluence is a simple tool for measuring the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus.”

Tweet Reach and Effectiveness

TweetVolume
This tool tells you how often a specific word or phrase appears on Twitter, allowing you to search for up to five at once. If you enter a word or phrase unique to your tweet you can gauge its reach. If you enter the names of your company and its competitors, you can see which of you is generating the most Twitter buzz.

TweetReach
“How far did your tweet travel?” Enter a term you tweeted to see how many times it has appeared in the Twittersphere in the past 7 days. It shows you 50 for free, but you can buy a report to see up to 1,500 tweets for $20.

Klout
“Klout helps you measure that influence to understand specifically who you are influencing and on which topics.”

TweetEffect
“Find out which of your Twitter updates made people follow or leave you.”

Tweet Monitoring

Social Mention
“Real-time social media search and analysis.” See the tweets mentioning your word or phrase and the overall strength, sentiment, passion, and reach of those tweets.

SocialOomph
This service offers a range of free and fee-based features, including a free keyword tracking service that e-mails you a digest of tweets that contain the keywords or @replies you specify.

TweetBeep
“Get emailed when someone is twittering about you, your company, your product, or your website.”

More

A few additional tools caught my attention, but they were less useful in gauging the effectiveness of our campaign. I don’t include them in the “10″ but you may find them useful.

TweetStats
Graph the Twitter statistics of any Twitter user, including their average tweets per day over time, who they retweet most, etc.

TwitGraph
Graphs a Twitterer’s usage: top links, replies, etc.

A Wiki of Social Media Monitoring Solutions
Ken Burbary’s wiki lists more than 100 additional tools and services that monitor Twitter, Digg, YouTube, blogs, and other social media for free and for fee.

Did I miss any you’ve found particularly useful? Let me know in the comments.

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